ATLA’s Ultimate Trial Advocacy Course®: The Art of Persuasion
Saturday, March 15, 2025
Registration
Welcome Announcements and Faculty Introductions
Venire Research: Consideration for Jury Selection
Using The Latest Research During Voir Dire
Morning Break
Maintaining Rapport with Decision-Makers
Starting Strong: Storytelling During Opening Statements
Afternoon Break
Communication Skills Workshop: Capturing, Holding, And Directing the Jury’s Attention
Case Story Delivery: Demonstratives and Anchoring
Sunday, March 16, 2025
Networking Breakfast
Morning Announcements
Workshop on Opening Statements
Creating & Using Exhibits
Telling The Story Through Direct Examination
Workshop on Direct Examination and Creating & Using Exhibits
Evening Break
Evening Colloquium on From Beginning to End: How To Use A Trial Consultant
Monday, March 17, 2025
Networking Breakfast
Morning Announcements
Communication Skills Workshop: Empowering Witnesses During Covid-19 and Beyond
Cross-Examination: Homicide or Suicide?
Morning Break
Ethical Issues at Trial
Improving Communication Skills Through Neuroscience, Clean Language, and Metaphors
Tuesday, March 18, 2025
Networking Breakfast
Morning Announcements
Relating to the Jury: Being Humans
Reaching Your Goal – Let’s Talk Damages
Morning Break
Final Impact: Mastering the Closing Argument
Long-term Effects for Jurors' Decision-Making, Attitudes, and Beliefs
Afternoon Break
Workshop on Summation
Wednesday, March 19, 2025
Networking Breakfast
Morning Announcements
Communication Skills Workshop: Voice and Movement
Morning Break
How Focus Groups Can Help Your Case
All Faculty Panel: Coming in Second – Lessons Learned by Losing at Trial
Adjourn