ATLA’s Ultimate Trial Advocacy Course®: The Art of Persuasion

Trial Advocacy College

Saturday, March 15, 2025

8:00 - 11:15 AM
Morning Session

Registration

Welcome Announcements and Faculty Introductions

Venire Research: Consideration for Jury Selection

Using The Latest Research During Voir Dire

Morning Break

11:15 AM - 12:30 PM
Working Lunch: Workshop Introductions and Voir Dire
12:30 – 5:15 PM
Afternoon Session

Maintaining Rapport with Decision-Makers

Starting Strong: Storytelling During Opening Statements

Afternoon Break

Communication Skills Workshop: Capturing, Holding, And Directing the Jury’s Attention

Case Story Delivery: Demonstratives and Anchoring

6:00 – 7:30 P.M.
Networking Reception

Sunday, March 16, 2025

8:00 AM – 12:15 PM
Morning Session

Networking Breakfast

Morning Announcements

Workshop on Opening Statements

12:15 – 1:30 P.M.
Lunch Break
1:30 – 7:00 P.M.
Afternoon Session

Creating & Using Exhibits

Telling The Story Through Direct Examination

Workshop on Direct Examination and Creating & Using Exhibits

Evening Break

Evening Colloquium on From Beginning to End: How To Use A Trial Consultant

Monday, March 17, 2025

8:00 AM – 12:00 PM
Morning Session

Networking Breakfast

Morning Announcements

Communication Skills Workshop: Empowering Witnesses During Covid-19 and Beyond

Cross-Examination: Homicide or Suicide?

Morning Break

12:00 – 3:00 P.M.
Working Lunch: Workshop on Cross-Examination
3:00 – 5:00 P.M.
Afternoon Session

Ethical Issues at Trial

Improving Communication Skills Through Neuroscience, Clean Language, and Metaphors

Tuesday, March 18, 2025

7:45 AM – 12:00 PM
Morning Session

Networking Breakfast

Morning Announcements

Relating to the Jury: Being Humans

Reaching Your Goal – Let’s Talk Damages

Morning Break

Final Impact: Mastering the Closing Argument

12:00 – 2:00 PM
Lunch Break
2:00 - 6:30 PM
Afternoon Session

Long-term Effects for Jurors' Decision-Making, Attitudes, and Beliefs

Afternoon Break

Workshop on Summation

6:30 – 9:00 PM
Cocktail Reception & Dinner

Wednesday, March 19, 2025

8:30 – 12:45 P.M.
Morning Session

Networking Breakfast

Morning Announcements

Communication Skills Workshop: Voice and Movement

Morning Break

How Focus Groups Can Help Your Case

All Faculty Panel: Coming in Second – Lessons Learned by Losing at Trial

Adjourn