ATLA’s Ultimate Trial Advocacy Course®: The Art of Persuasion

Registration and Welcome Breakfast

Welcome Announcements and Faculty Introduction

Getting Prepared: Your Team and Yourself

Picking Your Jury with Purpose

The Art of Jury Selection

Morning Break

Tools and Techniques of Voir Dire

Starting Strong: Storytelling During Opening Statements

Afternoon Break

Opening Statement Presentation and Insights from a Jury Consultant

Communication Skills Workshop

Networking Breakfast

Morning Announcements

Workshop on Opening Statements

Deep Dive Into Creating and Using Powerful Exhibits

Telling the Story Through Direct Examination

Workshop on Direct Examination and Creating & Using Exhibits

Networking Breakfast

Morning Announcements

Communication Skills Workshop: Empowering Witnesses

Morning Break

Cross-Examination: Sink or Swim?

Improving Communication Skills Through Neuroscience, Clean Language, and Metaphors

Workshop on Cross Examination

All Faculty Panel: Ethical Issues at Trial (Ethics Credit)

Networking Breakfast

Morning Announcements

Final Impact: Mastering the Closing Argument

Let’s Talk Damages

Morning Break

Relating to the Jury: How You Communicate is as Important as What You Say

Workshop on Summation

Networking Breakfast

Morning Announcements

How Focus Groups Can Help Your Case

Big Data: From Use to Success

Morning Break

Special Consideration for Virtual Focus Groups

Program Evaluation

All Faculty Panel: Tips from the Top Guns

Adjourn